Whatever goes up has to come down. Ever since it went public, Google seems to have slowly but surely gone down the road that leads to its ultimate decline. People were discussing this in 2006, but now even their flagship Google Search seems to have gone downhill with their policies put in place (probably to avoid abuse).
Case in point - a personal blog, created on blogspot.com (owned by Google!) was not being indexed. Even after submitting the sitemap created by blogspot itself, Google Search console shows that blog as being crawled, but not indexed. Whereas bing.com and duckduckgo.com at least show the pages on the site if the keyword site:actual.url.of.the.site is used. After filling up the "submit feedback" form on Google Search Console, of course, there was no response whatsoever.
Cory Doctorow, of course, has written about it eloquently on medium -
https://doctorow.medium.com/googles-enshittification-memos-2d6d57306072
and the ad-free, login-free version on
https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics
Edit: Here is a Google insider's take on Google's cultural erosion - via slashdot,
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